IT retail, Dubai← All work

Online shop and service site for a Dubai IT retailer

Red Apple has sold computers and installed networks from a shop in Dubai Investment Park since 2010. Anyone who already knew them knew where to go. Anyone who did not had no way to see the stock, the prices, or the fact that half the business is installation work.

Client
Red Apple Computers
Scope
Design · Development · WooCommerce
Live in
14 days
The brief
  • 01Put the stock online at prices people can act on
  • 02Give the services half equal billing with the shop
  • 03Keep it simple enough for the team to run themselves
What we built
01

A catalogue that sells

Products by category with dirham pricing, photographs and stock, so a customer can decide before they call or drive out to the mall.

02

Services beside the shop

CCTV, data and fibre cabling, access control and network security sit alongside the products. Half the revenue was invisible online.

03

WooCommerce, so they own it

The team adds products, changes prices and runs offers from WordPress. Nothing routine needs a developer.

04

The phone stays first

The number is in the header of every page. Plenty of customers browse online and then buy by calling, and the site is built for that rather than against it.

Outcome
WooCommerceShop and catalogue
Products + servicesBoth sides online
Self-serveCatalogue updates
Next step

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