A page per capability
Dine-in, online ordering, WhatsApp automation and growth each get their own page, so each can rank on its own and be sent to a prospect on its own.
SaaS · hospitality tech, Dubai← All work
Marketing site for a platform selling against the delivery apps
Menukite gives cafés and restaurants their own ordering, QR menus and customer data, so they keep the margin the delivery apps take. The product was ready. The site had to explain five things at once to an owner who was mid-service and had three competitors open in other tabs.
The brief
- 01Explain a five-part product without losing a busy owner
- 02Make the commission argument land in one screen
- 03Turn interest into a booked demo, not a browse
What we built
The comparison does the arguing
The old way set directly against the platform, so the case about commission is made at a glance rather than in paragraphs nobody finishes.
Demo-first the whole way down
Book a demo and start a trial sit in the header, the hero and the foot of every page. Every route through the site ends at one of them.
Instrumented from launch
Analytics, tag manager and session recording wired in on day one, so the team can see which feature page is actually doing the selling.
Outcome
Page per capabilityBuilt to be found
AnalyticsInstrumented at launch
Demo-firstEvery route ends there
Next step
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