The booking bar is the hero
Pick-up, drop-off and dates sit directly under the headline. Rental is a transaction, not a browse — the first screen should start it rather than describe it.
Car rental, Dubai← All work
Rental site where the booking bar is the hero
Dune Drive is not a client — it is a concept we built to show how we approach car and yacht rental, an industry the portfolio had no example of. Everything on it is invented, but the thinking is the same as any project we ship.
dunedrive.ae — conceptScroll
The brief
- 01Let someone start a booking without leaving the first screen
- 02Show the price with insurance in it, not a headline rate
- 03Make delivery the promise, because that is what wins the hire
What we built
Prices with insurance in them
Every fleet card shows a per-day rate that already includes cover. The rental market advertises a bare rate and adds cover at the counter, which is where the trust goes.
Delivery as the argument
Ninety minutes to your door, stated in the headline and repeated in the coverage section. It is the one thing that decides between two companies with the same car.
Monthly without the deposit
Long-term hire gets its own panel with an all-in monthly figure, because that customer is comparing against a car loan rather than another rental.
Outcome
ConceptNot a client project
Booking-firstAbove the fold
All-inPricing shown with cover
Next step
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