Real times, on the first screen
The booking card shows actual slots for a named day rather than a form that promises a callback. Patients decide at night, when reception is closed — the site has to close for you.
Clinic, Dubai← All work
Clinic site that books the appointment on the first screen
Meridian is not a client — it is a concept we built to show how we approach clinics and aesthetics, an industry the portfolio had no example of. The clinic, the doctors and the times are invented; the approach is what we would bring to a real practice.
meridianclinic.ae — conceptScroll
The brief
- 01Let a patient pick a time before they have to call anyone
- 02Say what is treated in the words patients actually use
- 03Answer the insurance question before it becomes a phone call
What we built
Departments in plain language
Acne, pigmentation, mole checks, school forms. People search for the problem, not the speciality, so the page is written in the words they type.
Doctors you can choose
Each consultant has a card with their speciality and the languages they consult in, which in this market is often the deciding factor.
Insurance answered up front
A panel offering to check cover before the visit, because that single unanswered question is what turns an online booking back into a phone call.
Outcome
ConceptNot a client project
Slot pickerOn the first screen
EN / عربيBoth languages planned
Next step
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